This is a group project. The idea was to create an eye-catching and friendly design system that attractive to both adults and children.Emphasize the importance of the environment for children to grow up. Encourage more participation.
The basic graphic elements and components of this design system are letters, typography and colors. “Communication” is the keyword of this design. And it developed to 5 more concepts which are “love”, “passion”, “imagination”, “cheer” and “love”. Inspired by color representation psychology, we want to use color strategy to develop this design system. Each color will represent one theme.
Child Study Center is a non-profit organization located in Rochester Institute of Technology. They are interested in early stage of human development. Their research focuses on language development, cognitive development and family interactions.