Made of the inspiration of the Chinese traditional paper cutting. When I was little my father taught me to do the paper-cutting. It is a traditional thing which Chinese people do to celebrate the Chinese New Year. The red Chinese paper-cutting is a symbol of joy and happiness.
Project includes 26 letters Typeface design, and a book with each letters with the explanation of each exquisite Chinese traditional element patterns. All hand made and hand drew in the illustrator. Each kind of elements with delicate Chinese style of impressionistic are added into 26 English letters. Decorated with Chinese elements, the letters shows exquisite elegance and luxuriant cultural implication of China.
The Chinese paper cutting Typeface Design was selected and published in the book series, Oriental Motifs in Modern Design by SendPoints Publishing Co., Ltd.
This comprehensive reference book examines the history and meanings of more than two dozen classic Chinese motifs while providing countless examples of contemporary applications. In order to give readers enlightenment and references in modern design, this book will present over 500 oriental motifs and showcases outstanding works inspired by them, aiming to provide readers insight of traditional oriental culture.
Please review the Published Book here:
This is my Personal Identity logo design.
This is a group project. The idea was to create an eye-catching and friendly design system that attractive to both adults and children.Emphasize the importance of the environment for children to grow up. Encourage more participation.
The basic graphic elements and components of this design system are letters, typography and colors. “Communication” is the keyword of this design. And it developed to 5 more concepts which are “love”, “passion”, “imagination”, “cheer” and “love”. Inspired by color representation psychology, we want to use color strategy to develop this design system. Each color will represent one theme.
Child Study Center is a non-profit organization located in Rochester Institute of Technology. They are interested in early stage of human development. Their research focuses on language development, cognitive development and family interactions.
Branding Design for House Rabbit Society.
House Rabbit Society is an all-volunteer, non-profit organization with the primary goals: To rescue abandoned rabbits and find permanent homes for them, and to educate the public and assist humane societies, through publications on rabbit care, phone consultation, and classes upon request.
This is a guide book that provides information that how to correctly use the House Rabbit Society Logo.
This is the Branding design for Holistic Transmutation LLC. - Alternative Reiki
This is the Signage Billboard project that I did for Nanjing Pione High-tech Co., Ltd. within the Marketing Department, to help improve services in marketing and branding.