Made of the inspiration of the Chinese traditional paper cutting. When I was little my father taught me to do the paper-cutting. It is a traditional thing which Chinese people do to celebrate the Chinese New Year. The red Chinese paper-cutting is a symbol of joy and happiness.
I added each kind of element into 26 English letters with delicate Chinese style of impressionistic and the main color of Chinese red. Decorated with Chinese elements, the font shows exquisite elegance and luxuriant cultural implication of China.
This is my Personal Identity logo design.
This is a group project. The idea was to create an eye-catching and friendly design system that attractive to both adults and children.Emphasize the importance of the environment for children to grow up. Encourage more participation.
The basic graphic elements and components of this design system are letters, typography and colors. “Communication” is the keyword of this design. And it developed to 5 more concepts which are “love”, “passion”, “imagination”, “cheer” and “love”. Inspired by color representation psychology, we want to use color strategy to develop this design system. Each color will represent one theme.
Child Study Center is a non-profit organization located in Rochester Institute of Technology. They are interested in early stage of human development. Their research focuses on language development, cognitive development and family interactions.
• Designed for non-Chinese readers
• A new way of learning Chinese writing.
• A user friendly and well visualized learning application.
• The intent is to encourage people to learn and appreciate Chinese writing, promote communication.
• Logo for the mobile App
• Characters ( Visually + Textually )
• Definition and stroke number
• Pronunciation and sound mark
• Stroke animation of characters
• User Guide ( App instructional demo video )
• Printed writing card
Branding Design for House Rabbit Society.
House Rabbit Society is an all-volunteer, non-profit organization with the primary goals: To rescue abandoned rabbits and find permanent homes for them, and to educate the public and assist humane societies, through publications on rabbit care, phone consultation, and classes upon request.
This is a guide book that provides information that how to correctly use the House Rabbit Society Logo.
Move Fashion Sports
This is the Signage Billboard project that I did for Nanjing Pione High-tech Co., Ltd. within the Marketing Department, to help improve services in marketing and branding.
This is the Branding design for Holistic Transmutation LLC. - Alternative Reiki